We see it a lot at BIT; fly by night SEO or Social Media Management firms popping up like weeds. Identified by having a ridiculously cheap offering, sometimes as low as $50/mo and promote results but only have vague testimonials on their site. You know what they say about things that are too good to be true….
Social Media is full of so-called “Marketing Gurus” who sell various models such as the 2 hour agency that promote the fact you can start a marketing firm without any experience. They are easy to find as they have vague websites with some catch phrases, fake testimonials headlined with beautiful people, a lack of any personal feel, and no brick and mortar address. Execution is done via a combination of automation tools and outsourcing to create an automated agency that requires no real input from the owner. Tools recycle the same posts for all customers in a particular niche, they have poorly written copy, and there is no one you can actually speak with regarding strategy. The companies don’t generate the promised results, typically just producing low-quality leads if any at all. The model relies on getting a large amount of leads as typically customers stop using after 2-3 months. They simply try to get “likes” as a gauge of success.
Marketing requires education and experience to create a long lasting brand strategy. It is not a sprint but a marathon. A reputable firm will sit down with you and develop a comprehensive brand strategy across all platforms and mediums. We also work very hard to refine your audience and find the demographics/interests that create the most meaningful conversions. Marketing firms have to closely partner with a brand to get long term results vs just taking your money.
At BIT we keep prices low to best service our Island’s small business community while providing real world expertise and experience. Don’t be fooled by fly by night internet firms. If it is too good to be true, it likely is.