One of the primary struggles we have in our business is convincing a small business that investing in IT, your website and marketing is one of, if not, the most important investment they need to make when getting started. The consumer landscape has changed dramatically over the past 5 to 10 years and it is crucial that businesses understand how to adapt to changing demand. Businesses with a strong physical presence could be content with a nice sign, perhaps a radio or print ad and word of mouth to sustain their business. Digital marketing and a shift to online business models have changed that model completely.
My first question is always would you open a new restaurant and leave the store front looking like the 0ne here?
Of course not, no one knows what you sell, who you are, what your hours are or anything else about your business.
If no one knows you exist how do you expect them to find you among billions of other businesses?
Your digital presence in today’s market is as critical as your brick and mortar presence. It is one of the key factors that differentiates highly successful business from those that just “get by”. An investment in a responsive, well designed website, SEO services and digital marketing is CRUCIAL and does have a cost that needs to be factored into a business plan.
Your website is your virtual storefront; it should warrant the same investment as your physical storefront as likely more people will see it! Sites that have poor formatting, are not mobile friendly or look ameteur (see below) give a potential customer a bad impression of your business.
A recent study showed that over 60% of consumers look at a company’s website before visiting their physical location.
SEO and digital marketing are critical if you want to actually be found online. There is a mistaken notion among many business owners that if you have a great site you are all set. Nothing could be further from the truth. Having a responsive site with proper SEO is important but without other off-page actions by an SEO professional your ranking will linger in the doldrums of the 3rd, 4th, 5th or worse pages in Google search. A published study in an Entrepreneur magazine showed that 75% of consumers confine their search to the first page, sometimes two, of search results. Hiring an SEO professional with proven results is the only way to get into these spots as they can be highly competitive. There are a great deal of disreputable or fly by night SEO firms out there so be sure to ask for real results when hiring a company. A company that claims they can’t show you the real results or blurs out the customers names are likely not getting good results. At BIT we are happy to sit down and show you our SEO dashboard that tracks real customer results!
The business world is constantly changing and businesses need to change with it to stay successful. Complacency in our fast paced climate can be disastrous for long term growth. Contact us today at info@bigislandtechnologies or call 808-731-8035 to setup a free consultation for your business!