Big Island Technologies https://bigislandtechnologies.com Experience the BIT Difference Wed, 06 Nov 2019 20:39:44 +0000 en hourly 1 https://wordpress.org/?v=5.3.2 Do your business a favor! Invest in your website and SEO https://bigislandtechnologies.com/invest-in-website-seo/?utm_source=rss&utm_medium=rss&utm_campaign=invest-in-website-seo https://bigislandtechnologies.com/invest-in-website-seo/#respond Wed, 06 Nov 2019 20:35:28 +0000 https://bigislandtechnologies.com/?p=1345   One of the primary struggles we have in our business is convincing a small business that investing in IT, your website and marketing is one of, if not, the most important investment they need to make when getting started. The consumer landscape has changed dramatically over the past 5 to 10 years and it […]

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One of the primary struggles we have in our business is convincing a small business that investing in IT, your website and marketing is one of, if not, the most important investment they need to make when getting started. The consumer landscape has changed dramatically over the past 5 to 10 years and it is crucial that businesses understand how to adapt to changing demand. Businesses with a strong physical presence could be content with a nice sign, perhaps a radio or print ad  and word of mouth to sustain their business. Digital marketing and a shift to online business models have changed that model completely. 

My first question is always would you open a new restaurant and leave the store front looking like the 0ne here? Big Island Technologies SEO Website Design

Of course not, no one knows what you sell, who you are, what your hours are or anything else about your business.

If no one knows you exist how do you expect them to find you among billions of other businesses? 

 

Your digital presence in today’s market is as critical as your brick and mortar presence. It is one of the key factors that differentiates highly successful business from those that just “get by”. An investment in a responsive, well designed website, SEO services and digital marketing is CRUCIAL and does have a cost that needs to be factored into a business plan. 

Website Design

Your website is your virtual storefront; it should warrant the same investment as your physical storefront as likely more people will see it! Sites that have poor formatting, are not mobile friendly or look ameteur (see below) give a potential customer a bad impression of your business.

 

SEO and Marketing

A recent study showed that over 60% of consumers look at a company’s website before visiting their physical location.

SEO and digital marketing are critical if you want to actually be found online. There is a mistaken notion among many business owners that if you have a great site you are all set. Nothing could be further from the truth. Having a responsive site with proper SEO is important but without other off-page actions by an SEO professional your ranking will linger in the doldrums of the 3rd, 4th, 5th or worse pages in Google search. A published study in an Entrepreneur magazine showed that 75% of consumers confine their search to the first page, sometimes two, of search results. Hiring an SEO professional with proven results is the only way to get into these spots as they can be highly competitive. There are a great deal of disreputable or fly by night SEO firms out there so be sure to ask for real results when hiring a company. A company that claims they can’t show you the real results or blurs out the customers names are likely not getting good results. At BIT we are happy to sit down and show you our SEO dashboard that tracks real customer results!

 

Conclusion

The business world is constantly changing and businesses need to change with it to stay successful. Complacency in our fast paced climate can be disastrous for long term growth. Contact us today at info@bigislandtechnologies or call 808-731-8035 to setup a free consultation for your business!

 

 

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How to pick the right Website Designer for your Business https://bigislandtechnologies.com/how-to-pick-the-right-website-designer-for-your-business/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-pick-the-right-website-designer-for-your-business https://bigislandtechnologies.com/how-to-pick-the-right-website-designer-for-your-business/#comments Fri, 25 Oct 2019 21:38:29 +0000 https://bigislandtechnologies.com/?p=1341 There are many, MANY companies out there claiming to be top-notch web designers. We run into their type a lot, usually when we are fixing a website they messed up.  To save you time and hassle, here are some things to look for (and to watch out for!) when hiring a web designer.  look at […]

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There are many, MANY companies out there claiming to be top-notch web designers. We run into their type a lot, usually when we are fixing a website they messed up.  To save you time and hassle, here are some things to look for (and to watch out for!) when hiring a web designer. 
  1. look at their portfolio. Ask to see examples of websites they’ve done. If they can’t show you examples of their work, please don’t hire them. If they say “yeah, I haven’t done much but I know how…” please don’t hire them. Experience is important. There are a lot of little tips and tricks that make your websites function properly that an amateur wouldn’t know. Let them practice on their own time and not with your company website. Your business may rely on a functional website!
  2. Look through the examples of their work and compare. Do they have the same look and feel to all of their sites, or is each one customized to the individual business?  If all of their sites look similar, it can be a red flag; typically it means they either aren’t creative or experienced enough to make unique sites, or they are relying on speed rather than quality when it comes to their builds. 
  3. Do they leave the default headers/footers on their themes?  If their sites say “built by WordPress” it shows a lack of professionalism, experience, and attention to detail. Removing the default settings sometimes requires (minimal) coding ability, and not knowing how to do so shows a lack of an important skill in web design. 
  4. When looking at their portfolio, check out the sites on different screens, including mobile. Make sure they are “responsive designs” meaning they adjust to fit any screen properly and function correctly on a mobile phone. This is a step that is often overlooked by inexperienced web designers, as it requires extra programming and designing. 
  5. Ask if they fully license all their plug-ins and software. We’ve run into this several times when updating sites others have built. If the plug-ins aren’t fully licensed, they are usually not able to be updated or supported. This means that when WordPress updates their code, and the plug-in is then updated to continue working, you can’t update it to keep it working on your site without paying more money (sometimes around $100). A good web designer should build all licencing fees into the original cost.  Do not try to save money by not fully licensing everything; what may seem unimportant to you may actually be a necessary tool for the functionality of your site. 
  6. Price:  Just because they are expensive does not mean they know what they are doing. Many of the sites we repair were built by people who charged double what we do. That doesn’t mean go with the cheapest option, but rather look at their work examples instead of judging them based on price. 
  7. Ask upfront what their policy is for quick changes and phone calls. We’ve run into several companies that charge their customers for every change, every phone call, every little thing. It is unfortunately a common practice among web designers, so make sure you know what you’re getting into upfront. For example, one of our customers was told by their old designer that they would have to pay $60 in order to talk to someone to receive the password for their site so that we could work on it.  

Hopefully these tips help you when picking a web designer. In today’s world, a website is a necessary tool for almost every type of business, so picking the right designer is crucial. Read reviews, look through their examples, and make sure you read the fine print before hiring a web designer.

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Not All Marketing is created Equal https://bigislandtechnologies.com/not-all-marketing-was-created-equal/?utm_source=rss&utm_medium=rss&utm_campaign=not-all-marketing-was-created-equal https://bigislandtechnologies.com/not-all-marketing-was-created-equal/#respond Wed, 02 Oct 2019 07:01:29 +0000 https://thebitdifference.com/?p=1302 We see it a lot at BIT; fly by night SEO or Social Media Management firms popping up like weeds. Identified by having a ridiculously cheap offering, sometimes as low as $50/mo and promote results but only have vague testimonials on their site. You know what they say about things that are too good to […]

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We see it a lot at BIT; fly by night SEO or Social Media Management firms popping up like weeds. Identified by having a ridiculously cheap offering, sometimes as low as $50/mo and promote results but only have vague testimonials on their site. You know what they say about things that are too good to be true….

2 Hour Agencies and Automated Agencies

Social Media is full  of so-called “Marketing Gurus” who sell various models such as the 2 hour agency that promote the fact you can start a marketing firm without any experience. They are easy to find as they have vague websites with some catch phrases, fake testimonials headlined with beautiful people, a lack of any personal feel, and no brick and mortar address.  Execution is done via a combination of automation tools and outsourcing to create an automated agency that requires no real input from the owner. Tools recycle the same posts for all customers in a particular niche, they have poorly written copy,  and there is no one you can actually speak with regarding strategy. The companies don’t generate the promised results, typically just producing low-quality leads if any at all. The model relies on getting a large amount of leads as typically customers stop using after 2-3 months.  They simply try to get “likes” as a gauge of success.

Marketing Requires Education and Experience

Marketing requires education and experience to create a long lasting brand strategy. It is not a sprint but a marathon. A reputable firm will sit down with you and develop a comprehensive brand strategy across all platforms and mediums. We also work very hard to refine your audience and find the demographics/interests that create the most meaningful conversions. Marketing firms have to closely partner with a brand to get long term results vs just taking your money.

The BIT Difference

At BIT we keep prices low to best service our Island’s small business community while providing real world expertise and experience. Don’t be fooled by fly by night internet firms. If it is too good to be true, it likely is.

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Welcome to the new Big Island Technologies https://bigislandtechnologies.com/thebitdifference/?utm_source=rss&utm_medium=rss&utm_campaign=thebitdifference https://bigislandtechnologies.com/thebitdifference/#respond Wed, 07 Aug 2019 20:09:04 +0000 http://demo.vegatheme.com/hera/?p=11 The BIT Difference Welcome and get ready to Experience the BIT difference! We have combined our Marketing, Websites and IT Services under one roof. Kona Hawaii’s leading IT and Marketing Firm. Offering SEO, Social Media Management, Print/Digital Marketing, Website Design and Hosting along with our Island leading IT and POS Services. Getting ahead in the […]

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The BIT Difference

Welcome and get ready to Experience the BIT difference! We have combined our Marketing, Websites and IT Services under one roof. Kona Hawaii’s leading IT and Marketing Firm.

Offering SEO, Social Media Management, Print/Digital Marketing, Website Design and Hosting along with our Island leading IT and POS Services.

Getting ahead in the digital world requires partnering with a company that understands your business, your brand and where you want to go. It also helps to work with a firm that has all of your IT and Marketing needs integrated under one roof. It helps keep our prices lower than anyone on island as well as allows us to drive better results for our customers. We have a wide variety of offerings that are designed to help you grow your business AFFORDABLY. Check out our site to see what we are about or better yet give us a call at 808-731-8035 or email at Info@bigislandtechnologies.com to schedule a free consultation.

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